EXPLORE AWARD-WINNING ONLINE COURSES FROM CORNELL UNIVERSITY
CLICK ON THE COURSE TITLE FOR DETAILS
Marketing
Download Course
Understanding the Digital Marketing Landscape and the Customer Funnel
Assessing Opportunities in Paid Digital Media
Assessing Opportunities in Owned Digital Media
Implementing an Integrated Digital Marketing Plan
Essentials of Marketing Strategy
Applied Marketing Strategy and Decision-Making Tools
Marketing Research & Analysis
Creating and Communicating the Value of your Brand
Introducing New Products: Successes and Failures
Distribution Strategy and International Marketing
Optimizing Digital Advertising with Analytics
Measuring Customer Preferences
Analyzing Segmentation and Targeting
Using Data for Positioning Brands
Predicting and Managing Customers’ Lifetime Value
Market Response Modeling
Back to Homepage
