Understanding the Digital Marketing Landscape and the Customer Funnel
Course Overview

Given all the players, platforms and opportunities associated with digital marketing, it can seem overwhelming. Don’t let that stop you.

This course provides a clear overview of the digital marketing world. Discover how players such as ad networks, demand-side platforms and data management platforms interact with advertisers, agencies and publishers. Then learn how to use time-proven frameworks to assess your customers’ needs and identify your primary marketing objectives. Once you’ve put that all together, you’ll learn how to evaluate the performance of digital marketing campaigns.

Who should enroll in this course?

Any marketing manager, product manager or entrepreneur looking to gain a basic understanding of digital marketing. Anyone who is looking to move into digital marketing or wants to have general knowledge of the role digital marketing plays in an organization. This program is also suited for individuals who are looking to improve their ability to converse with marketing team members.

Digital Marketing