In this course you will test your design zero, which is the culmination of the design process leading up to this point. In the testing process you will use tools similar to those used when gathering emotional data. In a similar way, you will end up collecting needs, insights, and surprises along with tensions, contradictions, and synergies. The purpose here is to hone in on a viable system that truly meets user needs.
The gathering and analysis of user data will point you in the direction of a refinement of your design zero, which is referred to as design one. Your design one may look deeper into product details, and it may also lead to subtle refinements or radical changes. Your design one is the starting point for a subsequent round of testing, and in adopting this approach you will see how iterative development brings your system closer to the best possible product for your users.
- Product managers
- Engineers
- User experience designers
- Program and project managers
- Consultants
- Systems analysts
- Marketers
- Entrepreneurs involved in product conception
- Individual contributors, managers and leaders at all levels of an organization who are involved in the design, development, or improvement of products, services, and infrastructure
