The commercial viability of a product or service is largely dependent on the integrity of its design process. System design begins with, of course, a bright idea. But it requires evaluation of that concept to determine its marketability, its potential for internal buy-in, and its technical feasibility before planning for production.

This course introduces you to customer-focused design, where behavioral psychology meets product analysis and service usage. Learn how to brainstorm and choose a concept, write a mission statement, identify internal stakeholders, analyze the customer experience, and define functional requirements for your product or service. Engineers and technical specialists will learn how to determine if a product or service is worth developing, and if so, how best to apply talent and resources to its development.

Project Management Institute (PMI^®) Continuing Certification: Participants who successfully complete this course will receive 6 Professional Development Units (PDUs) from PMI^®. Please contact PMI^® for details about professional project management certification or recertification.