The commercial viability of a product or service is largely dependent on the integrity of its design process. System design begins with, of course, a bright idea. But it requires evaluation of that concept to determine its marketability, its potential for internal buy-in, and its technical feasibility before planning for production.
This course introduces you to customer-focused design, where behavioral psychology meets product analysis and service usage. Learn how to brainstorm and choose a concept, write a mission statement, identify internal stakeholders, analyze the customer experience, and define functional requirements for your product or service. Engineers and technical specialists will learn how to determine if a product or service is worth developing, and if so, how best to apply talent and resources to its development.
Project Management Institute (PMI®) Continuing Certification: Participants who successfully complete this course will receive 6 Professional Development Units (PDUs) from PMI®. Please contact PMI® for details about professional project management certification or recertification.
This course is indispensable for individuals who design, develop and market products or services. This includes engineers, project managers, marketing and product line managers, design managers, even hands-on executives who are involved with system design processes.